Share your logo concepts through one link and let clients pin comments on the exact mark and approve the direction they want. No client account and no app to install.
A logo is the deliverable clients feel most strongly about and often struggle most to talk about. "Make it more premium" and "I don't love the vibe" are hard to act on when you cannot see what the client is pointing at. Pinned feedback puts the note on the thing it refers to, so a round of revisions starts from something specific instead of a guess.
Logo review has a specific failure mode. The client cares enormously about the outcome, because the mark is going on everything they own, but they rarely have the vocabulary to describe what feels off. So the feedback arrives as a feeling. It looks cheap. It is too corporate. Can it be more fun. None of that tells you which curve to change or which concept to keep.
The channel makes it worse. A logo gets forwarded around as an email attachment, screenshotted on a phone, marked up with a red circle and no caption, discussed on a call nobody wrote down. By the time the notes reach you, they have passed through three people and lost the detail that would have made them useful. You end up guessing, and a guess turns into another revision round.
Putting the review in one place, on the actual artwork, fixes most of this. The client comments on the mark itself, everyone in the approval chain sees the same view, and the final decision is a recorded yes on a specific version rather than a message that says ship it.
The sequence below replaces the emailed-attachment-and-phone-call logo review. It drops the account barrier for the client, keeps every concept and its comments in one place, and ends with a formal sign-off that casual logo approvals almost always skip.
Upload your concepts as PNG, JPG, WebP, or GIF, or drop the whole brand board and rationale in as a PDF. Wordmarks, monograms, full lockups, favicon crops, a one-page identity system. Anything you would normally email as an attachment works here as a review asset instead.
Send a single review link. The client opens it in any browser and sees the concepts straight away. No reviewer signup, no password, no app to install. For a client who reviews a logo once and then goes back to running their business, that missing login step is most of the reason feedback actually comes back.
Instead of "the icon feels a bit heavy" in an email with no picture attached, the client clicks directly on the part of the logo they mean and leaves the note there. The comment sits on the exact part they mean, the wordmark spacing or the one concept out of three they prefer, so you are not decoding vague notes before you can act on them.
When you refine a direction or present a fresh round, upload it as a new version. The earlier concepts and their comments stay attached to the version they were left on, so you keep a clean record of how the identity moved from first sketch to final mark instead of a folder full of logo-final-v4-USE-THIS.png files.
When the client picks a direction, they click Approve or Request Changes against the exact version in front of them. You get a recorded decision tied to a specific file, which matters for a logo more than almost any other deliverable. This is the asset that ends up on everything from a storefront sign to a tax form, and "I'm pretty sure they said yes" is not the footing you want to be on when it does.
Aligno is where you send a real client to react to real concepts and commit to one. Pinned comments, versioned rounds, and a recorded approval on the mark that ships. The decision that matters on a branding project is the client's, and this is built to capture it cleanly.
Some tools run a logo through an algorithm and score it on contrast, scalability, or originality. That has its place as a gut-check before you present. It is a different job from collecting your client's feedback, and Aligno does the second one. No logo has ever been approved by a scorecard.
This workflow is aimed at the people who present logo and identity work to clients directly: freelance brand and logo designers, small studios running identity projects alongside web and print, and generalist designers for whom a logo is one deliverable in a broader engagement. If your logo review currently happens over email and a shared drive, and the feedback comes back vague and slow, the share-link flow is a straightforward upgrade.
It is a lighter fit if you run a large in-house brand team with a formal, multi-stage creative-operations process and dedicated reviewers who live in a review tool all day. Aligno is deliberately focused on the client sign-off step rather than trying to be an all-in-one brand asset management suite. If you want the full picture of what it does and does not cover, the design feedback tool overview lays it out.
It is a tool for collecting client feedback and approval on logo and branding concepts. You share the concepts through a link, the client pins comments directly on the marks they are reacting to, and they give an explicit approve or request-changes decision on a specific version. It replaces the usual mix of emailed screenshots, phone photos of a laptop screen, and "looks good" replies that leave you unsure whether you can actually ship the identity.
No. Aligno works through a share link. The client opens the link in their browser, leaves pinned comments, and approves without signing up, setting a password, or installing anything. They type their name once and it attaches to every comment. For a one-off logo review, that removed login step is the difference between feedback today and feedback next week.
No, and that is a deliberate distinction. Some tools score your logo automatically on contrast, scalability, or originality. That can be useful for self-checking a concept before you present it, but it is not what Aligno does. Aligno is for getting your actual client, the person paying for the identity, to give feedback and sign off. The opinion that ends the project is the client's, not an algorithm's.
Yes. Upload each concept as its own asset within the project, or present iterations of one direction as versions. Clients can pin feedback on whichever concept they are reacting to, so a three-route presentation comes back with comments organized by route instead of one long email that mixes reactions to all three.
Yes. Upload the animation as a video (MP4, MOV, or WebM) and clients can leave comments tied to a specific timestamp, the exact frame where the reveal feels too fast or the bounce lands wrong. Static logos and animated ones live in the same place, so you are not stitching a logo identity review together across separate tools.
Every approval is logged against the exact version the client reviewed. If a client signs off on a mark and later asks to reopen the color or the shape, you have a clear record of what was already approved and when. That does not stop a client from changing their mind, but it turns a scope conversation from a memory dispute into a documented one. There is more on this in the guide on reducing client design revisions.
Yes. The free plan covers a full review with one asset, which is enough to run a real logo sign-off from start to finish. The Pro plan removes the asset cap and adds full approval history when you are running branding projects regularly across multiple clients.
Aligno handles images, PDFs, videos, and live webpages in the same workspace, so a branding project can live in one place.
Upload your concepts, share the link, and see how much clearer the feedback comes back when the client can point at the mark instead of describing it. The free plan runs a full logo sign-off end to end.
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