Fair Comparison

Aligno vs Markup.io

Looking for Markup.io alternatives? Here is a practical, side-by-side comparison of Aligno and Markup.io.

Both products support visual feedback. The right choice mostly comes down to whether your process is approval-first or review-first.

Product details last reviewed July 2026. Pricing verified April 2026 — past our quarterly re-check, so confirm current rates on Markup.io's own pricing page.

How the products differ

Markup.io is positioned as a broader collaborative review platform. Its public pricing and product pages highlight 30+ supported file types, guest review, integrations, and a Pro plan for teams that want review tied into a larger workflow.

Aligno is narrower. It focuses on client review plus explicit approval across images, PDFs, videos, and live webpages, without asking clients to learn a broader collaboration tool.

The comparison usually comes down to workflow breadth versus workflow focus. On one side you get broader review coverage and integrations. On the other, a tighter approval-first client-review flow.

Side-by-Side View

This table summarizes publicly visible positioning and product scope.

Both tools support visual feedback. The key difference is whether your workflow prioritizes structured approval states or broader collaborative review.

Markup.io alternatives compared

Markup.io's Pro plan moved to $79/mo, and that price jump is what sends most people looking for alternatives in the first place. The full breakdown is in our Markup.io pricing breakdown. Aligno is the approval-first option below, but it's worth seeing the field. Each link goes to a focused side-by-side comparison.

Pastel

Lightweight website and image review with no-login client access. A simpler, cheaper match for straightforward web feedback.

Aligno vs Pastel →

BugHerd

Visual bug tracking on live sites via a browser extension. Better when feedback feeds straight into a dev queue.

Aligno vs BugHerd →

GoVisually

Creative proofing with version comparison, aimed at agencies running multi-round design approvals.

Aligno vs GoVisually →

Filestage

Enterprise-grade multi-step review workflows for larger creative teams with formal approval chains.

Aligno vs Filestage →

Want the full field? See all design feedback tool alternatives compared.

Where Markup.io can be stronger

Broader file format support (video, 30+ types) for teams reviewing diverse content.
More annotation tooling for detailed collaborative review within larger organizations.
Suited to teams where multiple internal reviewers need to annotate the same asset.

Where Aligno can be stronger

Explicit Approve / Request Changes on every version. Comments capture opinions; this captures a decision.
Free plan available. No trial clock, no credit card required to get started.
Purpose-built for freelancers and small agencies whose primary need is client sign-off, not internal collaboration.
Clients need no account, just a share link. Lower friction at the point of review.
Markup goes beyond pins. Add box, arrow, or freehand annotations on images, PDFs, video, and live webpages, on every plan including Free.
Built-in Slack and Figma integrations. A Zapier connection with a REST API and a Chrome extension for live-site review (beta).
Export every comment and the sign-off record to CSV or a client-ready PDF on Pro and Studio.
Review due dates with automatic reminders. Reviewers get an email before the deadline and a follow-up if the review goes overdue, so nobody on your side has to chase.
Your logo on client-facing review pages and share emails on paid plans.
Comments can carry file attachments, so a reference screenshot or corrected copy travels with the request.

Who may prefer Markup.io

Markup.io is a strong tool for teams that need broad format support (30+ file types including video) and advanced annotation tooling, plus collaborative review across multiple internal stakeholders. If your workflow involves video proofing, large teams annotating the same asset simultaneously, or enterprise-grade integrations, Markup.io's depth may justify the subscription cost.

Who may prefer a narrower approval-first workflow

If your core workflow is to share a design with a client, collect pinned comments and markup, and get formal approval, you likely don't need 30+ file formats or enterprise annotation tooling. You need a focused tool that does the client review step well, with minimal friction and a clear approval workflow.

Aligno was built for that narrower profile. It's an approval-first tool that's free to start.

Frequently asked questions

Does Aligno have a free plan?

Yes. Aligno has a free plan with no credit card required. You can upload designs, share review links with clients, and collect pinned feedback and approvals on the free tier.

Do my clients need to create an account to leave feedback?

No. Clients access your review via a share link and can leave comments and approve designs without creating an Aligno account. This is true on all plans.

How much does Markup.io cost now?

Markup.io currently lists a Pro plan at $79/mo with a 30-day free trial. If an account does not upgrade after trial, Markup documents that usage becomes restricted (for example, limits on accessible markups/workspaces).

What file types does Aligno support?

Aligno supports images (PNG, JPG, WebP, GIF), PDFs, video files (MP4, MOV, WebM up to 100MB) with timestamp-pinned comments, and live webpage URLs. For niche file formats outside of those, Markup.io's broader format support may be more relevant.

What's the difference between a review tool and an approval tool?

A review tool collects feedback and annotations. An approval tool adds a structured decision step where the client explicitly approves or requests changes, creating a record tied to a specific version. Aligno is approval-first: the review process is designed to end in a documented sign-off rather than an open comment thread.

Can I migrate from Markup.io to Aligno?

Aligno doesn't offer a direct import from Markup.io. However, the setup process is fast: create an account, upload your designs or paste a webpage URL, and share the review link with clients. Most users are up and running within minutes.

Is Aligno a good alternative for teams, not just freelancers?

Aligno works well for small agencies and studios that need a straightforward client review and approval workflow across images, PDFs, video, and live webpages. Pro includes up to 3 teammates and Studio up to 10, all working in shared projects with the same approval history. For larger organizations that need advanced annotation tooling or enterprise integrations, Markup.io or similar tools may be a better fit.

Product details may change over time. Always review official vendor pages before making a purchase decision.

Source pages used for this comparison: Markup.io homepage, Markup.io pricing, Markup.io pricing FAQs, Markup.io guest-user adoption article, Aligno docs, Aligno pricing.